Fri. Sep 29th, 2023

The multitude of advertising vehicles available today has made it burdensome for many advertisers to distribute their advertising budgets. From traditional newspaper advertising to interactive web-based advertising, the opportunities for advertisers are endless. A healthy combination of these and other advertising media is ultimately the best approach to a fruitful campaign. However, lately the nay-sayers of newspaper advertising have began to garner attention. Allow me to refresh your memory on the continued advantages of newspaper advertising.

Newspapers have now been gracing the doorsteps of American homes since the first 1700s. That’s over 300 years of budding romance between American consumers and their beloved newspapers. Lee Clow, the Chairman & Global Director of TBWA\Worldwide explains that the, “Newspaper is a special medium. It’s not urgent, not yesterday or tomorrow but today. Sitting with a newspaper and a sit down elsewhere in the morning will be one of the very intimate media experiences there is.” The title of this short article is “Newspaper Advertising…Benefits Revealed” so… when will the benefits be revealed? I am getting to that! The newspaper has built its reputation as a trusted supply of information; this goes for not merely its articles but also for the advertisements it features as well. pool result  Each individual newspaper has guidelines and restrictions that must be met by each advertiser. This is not always the case with the truckload of advertisers that place ads on the web. Unfortunately, there are unscrupulous people and companies that are able to post ads on various websites without undergoing any type of screening. Consumers can continue steadily to feel secure realizing that advertisements making it to print have now been tested and approved for their benefit.

Another advantage to newspaper advertising is the portable/permanent aspect of a newspaper. A newspaper is effortlessly toted at home to work, to lunch, back again to work and back again to home. This allows readers to pick up the paper when it is convenient for them. As far as the permanent feature of the newspaper… let us look at an example. Over a sit down elsewhere you are perusing the pages of the local paper. You encounter an ad for a new service that strikes your fancy. You set the paper aside until later if you have some leisure time and can research the product. Later that week, you choose up the ad and make a telephone call to the company advertising the product. Exactly the same product is advertised while you are surfing the web. You bookmark your website in order to come back to your website later. However, later that week the ad is seemingly gone from the site. Is it on a rotation? Was the ad pulled? You may never know. This example can be a bit dramatic, nevertheless it illustrates the main benefit of a real ad that somebody can revisit and review.

Possibly the best argument in making the case for newspaper advertising is the “opt-in” feature. The world is packed with annoying advertisements (not to express they don’t work), TV commercials, pop-up internet ads, spam emails, etc. etc. etc. Newspaper advertisements continue to be an opt-in advertising method. People can decide whether or not they will read your newspaper ads. They know the ads are there, alongside the articles they read everyday, and they have the choice. And as it turns out many adults are making the decision to read those ads, because they see them useful. In a 2007 study done by Mediamark, 51% of the adults they interviewed said that they found newspaper advertising “somewhat/very useful.” This very day and age, people do not wish to be bothered. Case and point? DVRs are becoming increasingly popular and allowing people to completely skip over commercials. Individuals are finding a way around commercials, anti-spam filters are finding methods to weed out spam emails, pop-up blockers are eliminating pop-up ads. The list goes on. However, newspaper ads haven’t become an annoyance, they continue to be a supply of useful information for readers of the newspaper.

Advertisers have an arduous decision in distributing their advertising budgets. There’s no “right answer” for how or where to pay your money. No advertising plan will be right for several advertisers. Each advertiser must test different ads in numerous mediums in order to uncover what will produce results. Newspapers have been a valued approach to advertising to companies and individuals around the world. They feature benefits to advertisers that net based advertising cannot. Newspaper advertising is still working for advertisers that continue to identify its value. When you are divvying your advertising budget this season; do your research, weigh your options, but don’t overlook the worth that newspapers have always offered advertisers.

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